What is E-commerce?
E-commerce is the term used to describe the selling of goods and services over the Internet. In the most general sense, simply creating a web site that advertises and promotes your products can be considered e-commerce. In recent years, however, e-commerce has become much more sophisticated.
E-commerce businesses now offer elaborate online stores where customers can browse thousands of products, place an order, select the desired shipping method and pay for their purchases using their credit cards.
What do I need to set up an e-commerce enabled web site?
What you need depends upon a number of factors, such as how you want to handle transactions and what types of security you want to provide.
For example, if you don't need to accept credit cards or process transactions online, all you need is a web site that lists your products, provides some sort of order form and lists the address where your customers should send their payments.
However, if you want a fully featured online store that can process credit card transactions in real time in a secure environment you will need a shopping cart, an internet ready merchant account, a payment gateway and an SSL certificate.
I already have a web site. Can I integrate an online store into it?
Yes. Hosting Buzz makes it easy for you to add e-commerce functionality to your site. All plans include ecommerce functions directly available from your Control Panel.
Once you have built your online store with one of our shopping carts, you can easily integrate it into your existing site by either providing a link to your new store front or incorporating your products into your existing pages. How can I assure my customers that their transactions are secure?
Obviously, if your customers will be submitting their credit card information to you online they will want to know that this information is safe. If they are not comfortable with the security your site offers, they will probably not buy products from you.
The best way to alleviate your customers concerns is to secure your site using SSL (Secure Sockets Layer). When a site is secured with SSL—the standard form of encryption currently used on the Web - visitors will see a special symbol in their browser window that indicates the site is secure. Visitors can also tell that a page is secured by looking at the URL. A secure page's URL begins with the letters HTTPS instead of the standard HTTP.
What is E-commerce?